Land Rover Defender 110 named most popular new car

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The Land Rover Defender 110 is March’s most popular new car on Auto Trader, accounting for 6% of all brand-new car enquiries despite accounting for only 1% of the platform’s new car stock.

Jaguar Land Rover’s Range Rover and Range Rover Sport are also on the top 10 list. The brands are converting the most advert views into retailer enquiries, generating almost one-in-five enquiries so far this month.

Ian Plummer, Auto Trader’s commercial director, said: “A visitor who looks at new cars on Auto Trader who then submits an enquiry, typically goes on to order and take delivery.

“Since our new car metrics are growing at a pace that’s ahead of recent sales data, we can expect to see a positive flow through into deliveries in the weeks ahead.”

Premium hatchbacks also caught the attention of buyers, the Volkswagen Golf in particular. It is the second most in demand new car model, accounting for 6% of enquiries. The car converted fewer leads than the Defender but received nearly 130,000 advert views in three weeks (two and a half times more than the Defender).

The Honda e:Ny1 saw an uptick in consumer engagement. Advert views increased by 19%, from last month, while enquiries increased by 684%. As headline finance offers fell below £200 a month, the car received more enquiries than other EVs.

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