Keyloop set to acquire ATG

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Keyloop will acquire ATG with the aim of creating an integrated technology portfolio that allows retailers and OEMs to improve customer experience by connecting the entire consumer journey.

The automotive industry has seen rising customer expectations with regards to digital and physical touchpoints. Keyloop is focused on an ‘Experience-First’ approach which values accuracy of data in its solutions, increasing efficiency for dealers through a stronger flow of information and a personalised customer experience.

Tom Kilroy, CEO, Keyloop, said: “The acquisition of ATG will mark an important step forward in making Experience-First a tangible reality for our customers. ATG has created an exciting offering with the Fusion omnichannel auto retailing platform.

“By combining this with Keyloop’s complementary platform offerings and broad range of capabilities, we can make a meaningful positive impact on the digital transformation of the automotive retail experience. We’re looking forward to welcoming the talented team at ATG as colleagues.”

ATG employs over 330 people and its solutions are chosen by automotive retailers, OEMs, financiers and fleet suppliers in over 80 countries and at over 10,000 retail locations.

ATG is being advised by Houlihan Lokey and Taylor Wessing while Keyloop is being advised by King & Spalding and Paul Hastings. ATG management was advised by Momentum Corporate Finance.

Tim Smith, CEO, ATG, said: “At ATG, our mission has always been to free our customers from complicated vehicle sales and deliver mobility via our digital, retention and data solutions. We believe Keyloop is the perfect fit for us as we continue to provide cutting-edge, consumer-first software for retailers, OEMs, financiers, and fleet suppliers.

“We look forward to being part of Keyloop as it delivers on its mission to provide Experience-First solutions for the automotive industry worldwide.”


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