Hyundai Motor UK is the first-ever year-long exclusive sponsor of new Amazon Original movies on Prime Video in the UK, beginning 1 October.
Hyundai will hold exclusive sponsorship rights across all new Amazon Original movie releases for 12 months. It will also serve as the automotive sponsor for an extensive curated back catalogue of existing Amazon Original movie titles.
Ashley Andrew, President of Hyundai and Genesis UK said: “This landmark collaboration with Amazon Ads and Prime Video marks Hyundai UK’s largest streaming TV campaign to date and reflects our ambition to connect with audiences in innovative and impactful ways.
“As the exclusive sponsor of Amazon Original movies in the UK, we have a unique opportunity to keep Hyundai front of mind during some of the most engaging entertainment moments.
“Combined with Amazon Ads’ extensive reach and rich audience signals, this creates a powerful driver to re-engage audiences after the film and further showcase Hyundai’s award-winning range of electric and hybrid vehicles.”
The sponsorship will build brand awareness and provide the brand with a consistent presence during high-attention moments on Prime Video, which has an average monthly ad-supported reach equivalent to more than a third of UK adults.
The campaign will showcase the full Hyundai range, starting with the compact A-segment INSTER, the flagship IONIQ 9, and the TUCSON.
Upcoming Amazon Original movies featuring in the campaign include action-packed thriller Play Dirty, holiday drama Oh. What. Fun., and romantic drama Culpa Nuestra, as well as other titles including Playdate and Merv.
The initial curated titles will include Saltburn, Road House, and The Idea of You.
The multi-channel campaign utilising Amazon’s extensive first-party insights will extend across Fire TV, online video, and display advertisements.
