Holden Group is supporting a team of eight open water swimmers who are raising funds for the Royal National Lifeboat Institution (RNLI) and Marine Conservation Society by taking on a 56-mile sea crossing estimated to take over 30-hours.
Next month, the ‘Odyssey Squad’ will attempt the first-ever relay swim from Alderney in the Channel Islands to the British mainland.
Richard Pearce, a member of the Odyssey Squad and service consultant at Holden Group, said: “We’ve spent so many hours training in open water, and every time we enter the sea, we’re reminded of how privileged we are to share it with marine life.
“This challenge is our way of giving back – not just to the sea, but to those who keep us safe in it.”
Holden Group is backing the team with branded hoodies and t-shirts. Five members of the team completed a 12-hour endurance swim at Beccles Lido as part of their training.
Adam Ferjani, group marketing manager at Holden Group, said: “We’re proud to support Richard and the Odyssey Squad in their extraordinary challenge.
“Their dedication, both to environmental sustainability and safety, aligns perfectly with our own ethos at Holden Group. We’ll be cheering them on every stroke of the way.”
The RNLI provides 24-hour search and rescue across the UK and Channel Islands through its lifeboat crews and lifeguards.
