Hartwell Automotive Group is to take on the Tekion cloud-based dealer management system. The dealer group, with11 UK dealerships represents brands including Ford, BYD, Omoda, Jaecoo, and GWM.
Tekion founded in 2016 by Jay Vijayan, chief information officer of Tesla for four years.
Vijayan led the IT team which built and scaled Tesla’s digital and information platform from ground-up.
Tekion has been making waves in the US where it has attracted serious investment for its customer-centric software.
Tekion said its Automotive Retail Cloud (ARC) platform will streamline Hartwell’s operations across retail, service, parts, accounting, customer management, and analytics.
It is said to offer faster workflows, improved data visibility, and a more modern experience for both employees and customers.
“Partnering with Tekion is a key step forward in our digital strategy,” said Mark Knapton, managing director of Hartwell.
“We’re focused on building a future-ready business that delivers consistency, transparency, and ease for our customers. Tekion’s platform allows us to do that with modern tools that support our teams and elevate the entire retail experience.”
“Hartwell is an important and exciting partner as we expand and invest in the UK,” said Rob Glenn, chief revenue officer of Tekion.
“They’re embracing the future of automotive retail by adopting a truly unified platform that enhances both operational efficiency and the overall customer journey. We’re proud to help power that transformation and support their vision for better customer and employee experiences.”
Hartwell will begin deploying Tekion’s ARC platform later this year, with the first store going live as part of a phased rollout.
