Greenhous Group will represent BYD at its Trench Lock dealership in Telford.
The multi-franchise site, which is already home to Vauxhall, Citroen, Leapmotor and Peugeot Commercials, will undergo refurbishment for the addition of BYD.
Ashley Passant, MD of the Greenhous Car and Van division, said: “Greenhous Group are thrilled to expand our vehicle offerings once again and introduce BYD to our brand line-up.
“This is an exciting step that reflects our commitment to embracing forward-thinking mobility solutions. The addition of BYD enhances the diversity of our brands and aligns with our sustainability goals and the evolving needs of our customers.
“BYD’s reputation for quality, efficiency, and innovation makes it a perfect fit for our vision of the future.”
This represents a significant step in the company’s operational growth strategy, providing both retail and fleet opportunities.
Customers will be able to browse the models available and book test drives at the Telford dealership.
The BYD vehicle range currently focuses on new energy vehicles – encompassing fully electric and plug-in hybrid vehicles – tailored for urban and suburban lifestyles, with plans to expand the range further.