Geely Auto Group to enter UK market

By automotive-mag.com 2 Min Read

Geely Auto Group will make its debut in the UK market with the Geely EX5, , an all-electric C-Segment SUV, at the Octopus Electric Vehicles Drive Day.

The Geely EX5 is available in both left-hand and right-hand drive versions, with sales expected to start in Q4 this year.

Mike Yang, general manager at Geely Auto UK: “We know the Geely EX5 is a great product with several core features that will appeal to a British audience.

“That’s why we chose it to be our first passenger car for sale in the UK. However, we’re aware that UK customers have unique demands.

“For that reason, before we release the car for sale, we’re working with the experts at Lotus Engineering to make sure we have a car that’s in line with expectations. Lotus Engineering has a formidable track record along with some of the best R&D resources, so we’re delighted to be working closely with them.”

The new UK distributor developed by Geely Auto will integrate local dealers, suppliers and strategic partners as the company remains committed to its “one country, one policy” strategy.

Geely Auto’s ‘Five by Five’ strategy included a globalisation plan which focuses on the expansion of its presence through five global design centers, R&D centers, testing clusters, powertrain pathways and AI ecosystems.

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