FRF Group and Vantage Scarborough win Toyota BRIT awards

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FRF Group (pictured) has been named as the Best Toyota Group in the 2023 BRIT (Best Retailer in Town) awards.

Vantage Toyota Scarborough took the award for the Toyota Retailer of the Year.

This is the 10th year of the Toyota BRIT awards which recognise the top-performing Toyota centres in the UK.

FRF Group  is a family business that has operated in South Wales for more than 20 years.

In 2023 it acquired Toyota businesses in Cardiff and Newport, taking the number of its Toyota centres to six.

Mark Radcliffe, FRF managing director, said: “This award reflects the hard work of the whole team. It’s a great recognition for us all and demonstrates our commitment to and investment in the business and our aim to deliver the highest level of customer experience through an engaged and highly motivated team.”

The Toyota Retailer of the Year award went to Vantage Toyota Scarborough, part of the Yorkshire and Lancashire-based Vantage Motor Group.

Peter Stableford, centre principal, Vantage Toyota Scarborough, said: “I’m delighted for our team, many of whom see this as the highlight of their career so far. It’s a brilliant recognition of their relentless commitment to the Centre and our customers, with everyone taking pride in their work and striving to do better every day.”

Three Toyota Retailers from the Vantage Group were rewarded with Ichiban awards for excellence in customer service from Toyota GB.

Vantage Toyota Preston received the award in the Large Retailer category. Having recently invested in a significant showroom upgrade at their Riversway Motor Park site, the team at Preston have embraced their new surroundings to full effect.

The Medium Retailer category award went to Vantage Toyota York, a centre that previously won an Ichiban award in 2021. This second award reflects the centre’s continued commitment to excellence and the team’s relentless efforts to create special moments for its customers.

The Small Retailer award was won by Vantage Toyota Scarborough, whose team goes beyond to deliver the best experience possible for its customers, receiving a 4.9-star rating from more than 380 reviewers on Google.





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