Nissan GB has appointed Ed Jones as its new sales director, effective 16 June.
Jones returns to Nissan, following seven years with Audi UK, as the brand builds momentum ahead of the launch of new electric and e-power models.
He said: “I’m delighted to be returning at such an exciting time. Nissan was the only brand with two models in the top five best-sellers in 2024 and, with increased market share and double-digit sales growth, it’s a brand with real momentum in 2025.
“With Nissan’s rich heritage in innovation I am delighted to be joining the brand as it looks ahead to some exciting new technologies and a great choice of electric and electrified vehicles.
“I look forward to working with colleagues within the brand and across the retailer network.”
Jones has extensive experience of sales, dealer operations, fleet, as well as in-depth product knowledge of EVs.
Mayra González, divisional VP marketing and sales Europe, said: “I’m delighted to welcome Ed to our team – his experience and expertise in all areas of UK sales will be invaluable as we look to capitalise on some exciting new product launches.
“Ed will help accelerate our business transformation plans, and lead our sales and dealer teams to continued success in the future.”
Jones replaces Michael Auliar who leaves to follow another opportunity at the end of March.
González added: “We thank Michael for his significant contribution to Nissan in markets including UK, Nordics and regional HQ and wish him well for his future endeavours.”
