Desira Group takes on Omoda & Jaecoo in Norfolk and Suffolk

By automotive-mag.com 2 Min Read

Desira Group will represent Omoda and Jaecoo in Norwich, Lowestoft, and Bury St Edmunds, from July this year.

The dealer group is in the process of creating neutral service departments in all three locations in order to retain all existing aftersales brands.

Stuart Stone, MD of Desira Group, said “This is such an extremely exciting and huge opportunity for Desira Group.

“Having just visited China, seen and driven the New Omoda and Jaecoo Cars coming, we are now preparing to open all three Dealerships in July.

“Omoda achieved remarkable success in the global market in 2023, thanks to its constant efforts and the empowerment of its global strategy.

“The build quality and attention to detail in the cars is fantastic, you can tell they have such confidence in the car with the anticipated 7 Year Warranty & 8 Year Battery Warranty.”

The OMODA 5 Petrol and EV, with prices anticipated from £25,000, will be the first to launch. UK Customers can expect a 7 Year Warranty & 8 Year Battery Warranty.

Jaecoo, sister brand to Omoda, will release its first model the Jaecoo 7 petrol and EV mid-size SUV later in the year.

Stone concluded: “With over 50 years of trading heritage in East Anglia, Desira Group cannot wait to be part of this journey and wish all the New Locations every Success.

“We trust you find this as exciting as we do and look forward to showing all our valued and new customers these fantastic cars”.

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