Dealers will continue to have a pivotal role in car sales in the future according to a new report “The Car of the Future” from ICDP.
The report “directly confronts” myths forecasting the further decline of the dealer role as more consumers move to buy online.
The report predicts that future car buyers will be informed and empowered individuals, expect seamless, intuitive and personalised digital experiences
“The report serves as an urgent call to action for OEMs and dealers to embrace true omni-channel strategies, hyper-personalisation, and advanced technology to meet the demands of today’s empowered car buyer.
“The automotive industry has a rich history of innovation in engineering and design; the next frontier is the innovation of the customer journey itself.
“Those who successfully navigate this transformation will not only meet the needs of the car buyer of the future but will also drive the future of automotive retail.”
The report, “The Car Buyer of the Future,” is available upon request [email protected].
