The Mazda CX-5 provided dealers with the highest profit potential in the sub-£10,000 retail bracket in January, according to Dealer Auction’s Retail Margin Monitor. The premium SUV had an average retail margin of £2,150.
This is the first monthly Retail Margin Monitor since Dealer Auction has split data sets into two brackets: vehicles with a retail value of £0–£9,999 and over £10,000.
Kieran TeeBoon, Dealer Auction’s marketplace director, said: “It’s a new year and this new way of publishing our data is already creating some intriguing talking points.
“But as well as giving more ‘airtime’ to the models in the price-point most commonly sold by our dealers, it also amplifies trends seen in previous Retail Margin Monitors.
“The speed-to-sale of the Mazda CX-5 has previously been spotlighted in 2023 and 2024, and it holds the record as the fastest selling profit-maker – selling in 23 days in May 2023.”
The Renault Captur (annual average retail margin of £1,975) followed the Mazda CX-5 in the sub-£10,000 data set, while the Volkswagen Golf came third (£1,950).
In fourth position was the Vauxhall Mokka X (£1,925), followed by the Kia Sportage (£1,900), the Citroën C3 (£1,890), the Nissan Qashqai (£1,880), and the BMW 1 Series (£1,875).
The Audi A3 and the Peugeot 2008 were tied as both offered an average retail margin of £1,850.
At brand level, in the top 10 makes for models with a retail value of under £10,000, BMW topped the chart with its average profit of £2,150. Audi (£2,025) and Mazda (£1,925) followed.
The Volvo XC90 topped the data for models retailing above £10,000, with an average retail margin of £4,275. The Jaguar F-PACE (£3,900) and the Range Rover Evoque (£3,850) followed. The Land Rover Discovery Sport dropped into fourth with an average retail margin of £3,450.
