Dealer Auction reveals most profitable used cars for dealers

By automotive-mag.com 3 Min Read

Land Rover Range Rover Evoque topped the charts of Dealer Auction’s February Retail Margin Monitor, with an average retail margin of £3,925.

The Jaguar XF ranked second (£2,800) while the fastest-selling profit turner (37 days on average) Mazda CX-5 (£2,775) ranked third.

Kieran TeeBoon, Dealer Auction’s marketplace director, said: “February’s results were a resounding triumph for premium models, but dealers shouldn’t shy away from stock diversity.

“There’s been recent industry discussion about us being in a push market, one that punishes inactivity and rewards consistent proactivity.

“With these unique profit opportunities, it’s clear that data is the tool dealers need to thrive in a push market.”

Interestingly, although the monitor has mainly focused on SUVs, the MINI Hatch appeared in the top 10 models for the first time in tenth place with an average retail margin of £2,475.

At brand level, Land Rover took top spot with an average retail margin of £4,200, followed by BMW (£3,000).

Mercedes-Benz, with an average retail margin of £2,775, overtook Volvo from last month with three cars feature in the model chart (the C-Class coupé, A-Class hatchback and E-Class saloon).

TeeBoon added: “Industry observers might recall the CX-5 was our fastest-seller for three months in a row last year. While it hasn’t reached the lofty heights of its £3,000+ margin and 23-day selling time, its performance in February is certainly something to keep an eye on.

“It’s also a timely reminder that it can pay off to look past the number one profit-turner, as other stock might prove more suitable stock for dealers, depending on their needs. It’s a prime example of the importance of looking at all the information available.”

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