Dealer Auction emphasises importance of ‘smart stock decisions’

By 2 Min Read

A new entry from Peugeot, with an average retail margin of £2,000, in Dealer Auction’s Retail Margin Monitor highlighted the importance of a varied stocklist.

The model chart was dominated by premium brands but mainstream brands also offered dealers opportunities for profit last month. These mainstream brands were Honda, Kia and Peugeot.

Kieran TeeBoon, Dealer Auction’s marketplace director, said: “March saw some movers and shakers at brand level, with Peugeot entering the fray for the first time.

“These monthly shifts are important for dealers who are keen to make quick and smart stock decisions.”

At model level the Land Rover Discovery Sport, Range Rover Evoque and Volvo XC90 were placed at first (£4,100), second (£3,750) and third (£3,725) respectively. The Discovery Sport was the fastest seller and had the highest Average Auto Trader Retail Rating.

The BMW 5 Series and Volvo XC90 re-entered while the Hyundai Tucson, which joined the chart last month, was still present at tenth. The Tucson was the third-fastest selling model and had the second-best Average Auto Trader Retail Rating.

TeeBoon notes: “It’s clear that dealers are finding strength in data-driven decisions to back up their instincts. The performance of the Tucson indicates dealers are keen to get ahead of the game by locating practical, family-friendly vehicles for the summer.

“Data is a powerful tool for dealers to wield. Smart stock decisions aren’t just choices; they’re strategic manoeuvres that drive success.”



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