Dales Central Motors has reduced its group used car stocking days by 11 days through Indicata’s used car pricing and insights platform.
Indicata data has helped reduce stocking days from 51 days to 40 days since it onboarded the system across the group two years ago.
Danny Fox, Dales group sales manager, said: “Our pricing matrix is focused on stock turn as we know that if we get that right that used car profitability will follow. Indicata has helped us reduce our stocking days by 11 days which is a great result.
“Indicata helps us identify the cars that are in high demand and in low supply in Cornwall so we know we can be very bullish on pricing those cars. It gives us an umbrella view of every car and its individual status including pricing and imagery, so we give each car the best possible chance of selling quickly.
“With the current used market short of stock our weekly pricing review often encourages us to increase prices on certain models rather than reduce them which we wouldn’t necessarily have the confidence to do without Indicata’s data.”
Fox manages the group’s used car stock strategy which focuses on stock turn not just individual car profitability.
It involves undertaking weekly group stock reviews supported by a monthly meeting with Indicata’s customer success managers to review the status of every used car.
Group stock is reviewed and priced weekly while each brand specialist can finetune pricing on individual cars based on their franchise knowledge.
In March and September, the Dales team will identify the part exchange stock coming in from new car sales and price them for sale online before they have arrived.
Fox said: “Indicata gives us a national sweep of the used stock in the total market. This nationwide overview of prices enables us to gauge where a car sits from a local and national perspective.
“We sell around 10% of our used stock nationally, particularly when it comes to the higher value Cupras, where buyers are looking for something very specific. They will travel to buy a car in a specific spec and colour.”
