Cupra has opened its first City Garage in the UK, in Manchester. The City Garage is located in St Ann’s Square, a protected conservation area home to the Royal Exchange Theatre.
It blends modern aesthetics with local influence, creating an exclusive space over two floors that combines performance, design and lifestyle.
Sven Schuwirth, Executive VP of Sales, Marketing & Aftersales at CUPRA, said: “CUPRA continues to gain strong momentum in the UK, our third-largest global market.
“Opening a CUPRA City Garage in Manchester marks a significant milestone in our globalisation strategy — a place where our UK Tribe can connect, experience the brand, and be part of our journey.
“It signals the beginning of an exciting new chapter for CUPRA in one of our most strategically important markets.”
Visitors can experience a variety of events, wellness sessions and exclusive gatherings as part of its ‘Counter Culture’ programming. In harmony with the city’s urban identity and strong culture.
Marcus Gossen, MD of CUPRA UK, said: “Known for its creativity and rebellious spirit, Manchester mirrors CUPRA’s own DNA: dynamic, bold, and boundary-pushing.
“We want to offer the best of Manchester at this CUPRA City Garage–its gastronomy, its music, its art and culture. There’s no doubt it will become the new hotspot where people can discover our brand and experience unique events.”
The City Garage invites guests to gather for after-work drinks and cultural encounters.
It is the brand’s 12th City Garage. Manchester joins Cupra’s expanding global footprint of City Garages in iconic cities like Mexico City, Milan, Sydney and Istanbul.
