Land Rover offered the greatest potential profit of all cars sold via Carwow auctions in the Q3 2025, with an estimated average dealer margin of £3,671.
Second in the list was Lexus, with an average estimated profit of £3,030, ahead of Audi in third place at £2,903. Mazda (£2,570) and Skoda (£2,511) completed the top five.
James Pollard, Commercial Director at Carwow, said: “Our analysis of Q3 remains consistent with the strong demand we’ve seen across the wider used market for SUVs. Land Rover has appeared consistently in our list of top 10 ‘most profitable’ brands since the first quarter of the year, rising from sixth in Q1 to the top spot in Q3.
“Notably, BEVs have fallen from the list of most profitable models altogether, having previously seen two appear in the top 10 list last quarter. Perhaps due to the Government’s ECG tempting more consumers to buy new instead of used, so that they can make the most of the eligible discount.
“With 20,000 vehicles available each month, our auctions are home to great deals which have put more than 250,000 vehicles, worth over £2 billion combined, back onto dealers’ forecourts.”
A Range Rover Sport topped the rankings for greatest potential profit in Q3, with a predicted margin of £5,306. Second in the rankings by model was a Mercedes GLC (£3,22), followed by an Audi Q3 (£3,006), a Mercedes GLB (£2,862) and a BMW X3 (£2,692).
