BYD configurations on Carwow rose 449% and enquiry volumes rose 990%, YoY, in March.
The volume of enquiries passed by Carwow to BYD retailers climbed 33% within Q12025, a YoY increase of 836%.
Sepi Arani, MD of media & commercial at Carwow, said: “You don’t need to be part of the automotive industry to appreciate BYD’s exceptionally well executed entrance to the European market.
“Its bold sponsorship of Euro 2024 paid off, helping to increase general awareness of the brand from 28% pre-tournament to 44% afterwards. Since then, we have seen continued growth in awareness, peaking at 58% in March 2025.”
In Q1 2025, enquiries for another Chinese brand saw a sharp increase. Enquiries for Omoda models on Carwow increased 41% quarter on quarter, while Jaecoo enquiries in March exceeded the previous month by 531%.
In early 2023, only 24% of respondents said they would consider a Chinese brand for their next car. However, during the first few months of 2025 that figure has been tracking at 39%.
Of Carwow’s top 10 most viewed car reviews in March, nine were BEVs and eight were Chinese brands.
BYD’s Seal and Sealion 7 received the most visits, followed by the Tesla Model Y, MG HS and Omoda 5. These were closely followed by the Jaecoo 7 and Audi’s Q4 e-tron, with BYD and MG rounding up the top 10 with the Dolphin, Seal U and MG4.
Arani said: “Our platform enables brands like BYD to reach and target even more in-market customers throughout the car changing funnel.
“Though starting from a low base point, the sharp rise in BYD configurations and enquiry volumes we saw last month demonstrate the effectiveness of the brand’s investment to date.
“This standout performance is testament to the strength of our unique offering, serving legacy and newcomer brands with high-intent leads.”
