Bentley Motors has named British actor Lucien Laviscount as a global brand ambassador.
From Goodwood Festival of Speed to the Joe & the Juice partnership launch, Laviscount’s presence has fuelled speculation among fans. He will continue to meet Bentley audiences at key events throughout the year
Lucien Laviscount said: “Growing up in Burnley taught me the value of hard work, taking pride in everything you do, and leading with integrity. Those early years laid the foundation for who I am today.
“Becoming a brand ambassador for Bentley is deeply personal. It’s a moment that reflects where I come from and everything I’m working towards.
“It’s where legacy meets craftsmanship and innovation, with purpose. Honouring heritage, refining it, and continuing to evolve and inspire.”
His first memory of seeing a Bentley “in the wild” was while playing football in the back streets: “everyone just stopped”, he recalls.
More than 25 years later, Laviscount is the driver of a bespoke Mulliner Continental GT Speed, in Onyx, with a Beluga and Fern Green interior, and Galaxy Stone veneers.
During a recent tour of the iconic Bentley Motors factory in Crewe, Laviscount was struck by both the craft and the people behind the marque.
Meeting families who have worked at Bentley for three or four generations, he was inspired by their dedication and heritage.
Laviscount enjoyed the chance to take on the famous Goodwood Hillclimb in the Bentley Speed 6 during this summer’s Festival of Speed, while meeting and connecting with Bentley’s customers and fans throughout the event.
He is set to collaborate with the recently announced External Creative Directors, Mai Ikuzawa and Greg Williams, on the production of an upcoming shoot and campaign.
Global Marketing Director, Ben Whattam, said: “Bentley has always been famous because of its customers, since the extraordinary Bentley Boys and Girls of the 1920s.
“Today they are equally extraordinary, and Lucien will help us celebrate this unique community and legacy.”
