A lack of information regarding EV battery health was stated as a reason for avoiding bidding on EVs by 45% of bidders and viewers of Dealer Auction EV stock.
Battery health certificates are the top item that would give consumers more confidence with bidding on an EV, with 51% mentioning them. In addition, 45% of buyers would be more likely to bid on an EV with a battery health certificate than an identical model without one.
Dave Pretty, Head of OEM and Fleet Relationships at Dealer Auction, said: “It is clear that battery health certificates are not just a ‘nice to have’.
“As confidence is crucial among buyers, especially those shopping online, these certificates are a vital component of an effective electric remarketing strategy.
“For those looking to drive higher bid volumes and reduce price sensitivity, offering more clarity around battery health is a strategically sound initiative.”
Research found that 90% of respondents felt a battery health certificate would be useful for marketing an EV to retail customers. Only one respondent said it wouldn’t make a difference.
A battery health certificate would improve the retail value of an EV, according to 63%, while 33% said it would “possibly help with faster sales”.
Service history, EV-specific diagnostics reports and a third-party inspection were also factors that would encourage bidding.
