Automotive Editor Steve Fowler has launched Carblah.com, the UK’s first automotive website dedicated to owner reviews.
The website gives buyers the opportunity to rate and review their own cars. All reviews will be visible from October.
Fowler said: “I’ve been writing car reviews for over thirty years for some of the UK’s biggest media titles, but now is the chance for the car-owning public to have their say on their cars.
“Nothing like this existed before Carblah – it’s like Tripadvisor for cars. The best test drive is real life, and I want car owners and car drivers to give us their candid thoughts on the cars they drive. I know they’ll be more honest with Carblah than they are with research carried out for car makers.
“This is also an opportunity for car buyers to get advice from the people they trust most – people like them. We’ll also be able to supply industry with valuable insights and data that they won’t be able to get elsewhere.”
Joining Steve Fowler are his co-founder, Michael Yeates – a Board Advisor to the likes of HSBC, Barclays, NatWest, John Lewis and Next – with database and website support from software start-up Configur and digital marketing specialist Kmac Digital.
Carblah has been designed to build a rich seam of data with millions of data points that can benefit car buyers looking for reviews.
This data will also be anonymised and made available to clients looking for insight into car buyers, car owners and the cars they drive.
Carblah has launched with thirty curated questions. The questions give owners the opportunity to mark their cars out of ten across various criteria and encouraging them to leave comments that potential buyers will find useful.
