Auto Trader has named the most in-demand new cars on its site in March.
Top of the listing for all fuel types was the Volkswagen Golf with 4.1% share of all new car enquiries in April to date.
MG’s ZS was the second most in-demand overall new car, with a 2.6% share of total enquiries on Auto Trader. Land Rover’s iconic Range Rover was placed third with 2.5% of leads.
Although the top five featured models from established automotive names, Chinese brands such as Jaecoo and BYD entered the top ten as they aim to convert more sales from consumers in the UK.
Despite only being launched in 2023, Jaecoo looks to have already captured interest amongst prospective buyers in the UK market with its Jaecoo 7 receiving a 1.8% share of enquiries and becoming the seventh most in demand new car this month.
BYD, which is fast becoming known amongst UK consumers over the last 12 months, placed ninth with its Seal U.
The family sized crossover SUV generated a 1.6% share of enquiries in April so far, which was tied with Cupra’s new Terramar model, highlighting how responsive Auto Trader’s audience is to newly launched products.
For a third month running, the MG ZS is the most-in demand new electric car, commanding almost 8% of all new EV enquiries sent to retailers through Auto Trader.
In second place was the Skoda Elroq which moved one place higher into second place with a 6.4% share of enquiries in April so far.
This was closely followed by BMW’s executive model i4 which received a 6.2% share. Both the Skoda Elroq and BMW i4 drove the fastest growth lead share this month across all electric models with the Elroq increasing by 2.1 percentage points month-on-month and the i4 increasing by 3 percentage points.
Most in-demand new electric cars on Auto Trader in April
| Rank | Make | Model | Share of enquiries |
| 1 | MG | MG ZS | 7.7% |
| 2 | Skoda | Elroq | 6.4% |
| 3 | BMW | I4 | 6.2% |
| 4 | MG | MG4 | 5.9% |
| 5 | Renault | 5 E-Tech electric | 5.3% |
| 6 | Audi | Q4 e-tron | 3.5% |
| 7 | Volkswagen | ID.3 | 3.1% |
| 8 | Dacia | Spring | 2.9% |
| 9 | Porsche | Macan | 2.7% |
| 10 | Kia | EV3 | 2.7% |
Most in demand new car models on Auto Trader in April
| Rank | Make | Model | Share of enquiries |
| 1 | Volkswagen | Golf | 4.1% |
| 2 | MG | MG ZS | 2.6% |
| 3 | Land Rover | Range Rover | 2.5% |
| 4 | Land Rover | Range Rover Sport | 2.4% |
| 5 | BMW | 1 Series | 2.3% |
| 6 | Cupra | Formentor | 2.0% |
| 7 | Jaecoo | Jaecoo 7 | 1.8% |
| 8 | MG | MG HS | 1.7% |
| 9 | BYD | Seal U | 1.6% |
| 10 | Cupra | Terramar | 1.6% |
