Aston Martin opens new landmark showroom in Tokyo

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Aston Martin Ginza, the new showroom located in The Peninsula Tokyo hotel, is now open and will further the brand’s ultra-luxury retail strategy and focus on customer experience.

With three iconic Aston Martin models on display, plus a large digital media wall and a customer lounge, clients are encouraged to personalise their own car. Q by Aston Martin allows customers to access extended ranges of colours, trims, materials and finishes.

Marco Mattiacci, global chief brand and commercial officer of Aston Martin, said: “Tokyo is one of the most important centres of luxury in the world. Having been the number one city location for new Aston Martin sales in 2023, we are delighted to double our retail presence with this stunning new landmark showroom in the five-star hotel, The Peninsula Tokyo.

“Reminiscent of our first global flagship location in New York City, the state-of-the-art showroom highlights the investment being made in our ultra-luxury retail and customer experience strategy, with further flagship locations and landmark showrooms planned across our retail network.

“With two fantastic locations, and some of our strongest market penetration within the luxury segment, Tokyo holds huge growth potential for Aston Martin.”

In 2023, Q by Aston Martin experienced a 36% global growth year-on-year. The brand aims to capitalise on growing retail demand for its products and the trend of personalisation of luxury goods.

Ken Arai, company president of GRAZ Automotive Holdings which will operate Aston Martin Ginza, added: “Helped by the introduction of amazing, market-leading products, we see huge potential for Aston Martin to build on its existing loyal customer base in Japan.”

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